If you want to get at the roots of contemporary advertising, you may need to go back about 2,000 years. It was Aristotle who first coined the three artistic proofs that are at heart of rhetoric and ...

This eassay argues for the value of Confederate women's Civil War diaries to rhetorical history. As women faced the dangers and deprivations of war, they turned to their diaries to respond, using ...

One of my all-time favorite posts on the Social Media Contractors blog is by one of our editors, Catherine: Me Talk Witty One Day: The Art of Social Media Rhetoric. First of all, I think it’s spot on, ...

Rhetoric is at the heart of the battle for power in at least 64 countries which go to the polls this year – an extraordinary year in politics. While the Ancient sandals may have been swapped for ...

If you’re in college, chances are you have written a rhetorical analysis of a piece of writing before. Analyzing the tools authors use to influence their audience is a common assignment in most ...

Joan Leach receives funding from the Australian Research Council. She is President of Australian Science Communicators and affiliated with the Association for Rhetoric of Science and Technology. We ...

In the Rhetoric (4th century BCE), Aristotle identified the three modes of persuasion, or persuasive appeals, that are in: the character of the speaker (ethos), the emotions of the audience (pathos), ...