While advertisers are awaiting the Federal Trade Commission's revisions to the Green Guides, the National Advertising Division (NAD) of BBB National Programs continues to review environmental ...

On the heels of the FTC’s announcement that it plans to revise its Green Guides in the coming months, challenges to environmental claims are increasing across many venues. Recent NAD decisions and ...

Learn how green marketing strategies connect businesses to sustainability, with examples like Starbucks, impacting consumer choices and corporate responsibility.

Over the past five years, products making environmental, social and governance (ESG) claims have outpaced those that do not, according to a joint McKinsey and NielsenIQ study. ESG products now account ...

“Brand owners and trademark counsel alike should also be on the lookout for overreaching environmental marketing claims.” In addition to marketing lawyers, brand owners and trademark counsel alike ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Despite growing awareness of the environmental and social consequences of fast fashion, the overproduction and overconsumption of clothes continues. To attract a more mindful public, fashion brands ...

The Golden State’s brands and retailers will soon face greater restrictions on the way they market environmentally conscious products. In order for a material to be characterized as such, it must meet ...