In Joe Pine's influential book, "The Experience Economy," he introduces a captivating perspective: the idea that the customer experience is analogous to theatre. This analogy shines a spotlight on how ...

Ajay Prasad is the CEO of GMR Web Team, a full-service healthcare digital marketing agency focused on patient acquisition and retention. Patient engagement has always been an important component of ...

Too many brands and content creators focus on driving audience growth and lose sight of maintaining engagement. Capturing attention is one thing, but retaining attention and building engagement are ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. When people think of pivoting, it is often limited to their ...

While most companies say excellent customer engagement is crucial for success, only a small fraction say they have it. Here are four strategies to get there. According to Harvard Business Review ...

Low staff engagement costs the global economy 8.9 trillion US dollars, or 9% of global GDP. Behind this staggering number lies a critical truth: engagement is not just a "nice-to-have" but a business ...

Opinions expressed by Entrepreneur contributors are their own. Omnichannel customer engagement is no longer a nice-to-have — it’s a necessity. In today’s digital world, customers expect a seamless, ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...

Why purpose is the key to boosting employee engagement Three strategies to improve employee engagement at your company Employees seem to be following a pattern of professional detachment. Since the ...

This article originally appeared on iCEV’s blog and is reposted here with permission. As classroom teachers, one of the many challenges we face is student engagement. With the changing landscape of ...