Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Pinterest and System1, a specialist in advertising effectiveness, have ...
Studies from Nielsen and others confirm creative drives nearly half of advertising ROI, proving opportunity lies in emotion.
(By Pat Bryson) John Wanamaker is credited with saying, “Half of my advertising is wasted: I just don’t know which half.” Whether or not this is true, we know that successful advertising campaigns ...
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AI's Big Emotional Ad Makeover
OpenAI launched its largest-ever brand campaign showing how ChatGPT is useful in relatable, daily moments. Meanwhile, ...
Wurl, a connected TV ad-tech company owned by marketing platform AppLovin, has embarked on an interesting approach to ad monetization. Partnering with BrandDiscovery with its GenAI-powered contextual ...
Consumer attention is difficult to capture, but emotional storytelling -- rather than rational approaches to advertising -- can dramatically drive brand growth and success. The Emotion Effect, a new ...
The Olympics have a history of inspiring advertising replete with stories of triumph and athletes performing at their peak to reach the global stage. For the 2024 Summer Games in Paris, which kick off ...
Wunderman Thompson has developed technology to analyze how consumers emotionally respond to an ad and which elements of a video hold their attention, so clients can tweak their campaigns to elicit a ...
Chris has reported for various tech and consumer goods outlets over the past decade, including Android Police since early 2022. Previously, he has contributed to outlets such as NotebookCheck, and ...
Are you a print subscriber? Activate your account. By Gillian Follett - 40 min 51 sec ago By Rob Mayhew - 1 hour 41 min ago 3 hours 15 min ago By Ewan Larkin - 4 hours 52 min ago By Adrianne ...
Gone are the stereotypical images of gun-toting, muscle-bound soldiers roughing it in the wild. Instead, the British Army's new animated recruitment campaign emphasizes the organization's emotional ...
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