If you are currently managing email marketing efforts for your organization, you are undoubtedly engaging in email segmentation in some way. You might also be engaging in personalization. Yet there's ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

Content marketing has long been a passive form of marketing. Email personalization, on the other hand, is an active approach. Email marketing reflects a staple in our personal and professional lives.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Open. Click. Buy. It may soon be that easy. Email marketing, once a ...

Dr. Chris Hillman, Global AI Lead at Teradata, joins eSpeaks to explore why open data ecosystems are becoming essential for enterprise AI success. In this episode, he breaks down how openness — in ...

Marketers are putting significant effort into using their subscriber data to make their campaigns significantly more individually relevant. Email personalization has been a major priority for ...

New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. Email marketing is essential for any business to grow. Simply ...

Litmus, an email marketing platform, released new platform capabilities and revealed its Integrations Marketplace, which is designed to help users explore integrations with email providers, code ...

Most B2B marketers plan to use AI for personalization. And many feel it will actually help, judging by a new study from ON24: Personalization in the AI Era—What B2B Marketers Need to Know and What ...

I'll be honest—when I saw this headline in my Twitter feed, I nearly laughed out loud: "Forget Personalisation, It's Impossible and It Doesn't Work." In fact, I assumed the piece was satirical. It ...