If you’ve studied digital marketing techniques at all, you’ve probably heard how important it is to compile a list of your customers’ email addresses at least a few times throughout your career. And ...

Email isn't what it used to be. A number of marketing experts place less emphases on email marketing campaigns these days, often tilting in favor of social media or content marketing. But used ...

Few things are as antithetical to good inbound marketing as purchasing a list of email addresses and blasting them with your latest campaign. You risk significant business damage. Here's what ... "If ...

As an email marketer, you must maintain good email list hygiene. Failing to do so can lead to bounces, complaints and poor deliverability overall. Also, ignoring unsubscribe requests and spam ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. If you’ve been in business for any length of time, you ...

Email marketing is still a vital tool for digital marketers. Check out this guide for practical tips on creating successful email campaigns. Email is as a highly effective direct marketing channel and ...

Though not data related research, our digging has come up with a useful Marketing Memo from Boldfish.com that could be very helpful if direct marketing through email is one of your selected media ...

Opinions expressed by Entrepreneur contributors are their own. I get it: Cleaning that musty crawl space under the porch feels more appealing than cleaning your email list. Still, the payoff at the ...

When used correctly, email marketing can increase sales, keep customers interested in your brand, and dramatically improve your overall ROI. When used incorrectly, email marketing can annoy, bore or ...