Matt Rife seems to be distracting himself from the backlash surrounding his recent E.L.F. cosmetics campaign by focusing on his recent milestones. Amid catching heat along with E.L.F. for doing the ...

E.l.f. Cosmetics heard the backlash surrounding their campaign with Matt Rife and responded. "You know us, we're always listening and we've heard you," the brand posed via Instagram on Wednesday, ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand's new commercial, Rife and drag queen Heidi N Closet star as ...

Another day, another news cycle about an ad. On August 11, E.L.F. Cosmetics debuted a law-themed ad campaign that features Matt Rife, the controversial comedian who apparently now owns the Annabelle ...

Add Yahoo as a preferred source to see more of our stories on Google. A new ad campaign from cosmetics brand e.l.f. starring comedian Matt Rife was met with more hate than laughter as observers ...

Add Yahoo as a preferred source to see more of our stories on Google. Matt Rife plays a lawyer in an E.l.f. Cosmetics commercial. (E.l.f. Cosmetics via Instagram) Beauty company E.l.f. Cosmetics ...