Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Digital advertisers should be able to agree that there are about 345 million people in the US, making up about 133 million households. But, historically, media buying has been all about scale, even if ...

Mobile app developers and marketing professionals are currently facing a shared challenge: respecting consumers’ privacy while still effectively targeting and engaging their desired audiences. This ...

TransUnion's analysis reveals targeted marketing can amplify return on ad spend, with optimal audience traits yielding significant performance gains. TransUnion's latest analysis highlights how ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As we continue along the path toward a “privacy-first” world, you will have heard countless ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. As businesses continue to ...