Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. David Kindness is a Certified Public Accountant (CPA) and an expert in the ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Digital marketing trends constantly evolve, but some communication channels continue to prove their value year after year.

Marketing campaigns today need to foster curiosity and wonder with a keen focus on brand authenticity. Authenticity is critical from the brand creation process all the way to media placement, ...

For America's 250th anniversary, Band-Aid is using nostalgia marketing and brand heritage in a summer campaign to boost ...

Social media has revolutionized the way businesses connect with their target audience. It has become an indispensable tool for marketers seeking to build brand awareness, engage with customers and ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

Faced with a “perfect storm” of factors contributing to plummeting enrollment, the Des Moines school district a few years ago decided to do something new: hire a marketing firm to devise a campaign ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

Opinions expressed by Digital Journal contributors are their own. You don’t need a big budget to make a big impression. The truth is, people are getting tired of ads that say nothing and mean even ...

In a volatile market, it can be a good idea to remind ourselves (and our colleagues) that there’s a strong business case for ESG and sustainability. Last week, The Guardian launched the "89 Percent ...

To automate your marketing campaigns, you should start by planning your campaign and setting up your chosen project management software, like monday.com’s AI Work Platform. Next, you can begin to ...