Shades: Typically, everyday shades tend to skew more natural and muted in Korea, to accentuate natural beauty. “The most ...

With its coquettish (and at times, cartoonish) packaging and even cuter names, it's easy to dismiss Korean make-up as products designed specifically with a young, Gen-Z clients in mind. And perhaps, ...

Sometimes, it's not enough to get beauty trend recommendations from people in the country you currently live in. While Korean makeup and 10-step skin care routines (often collectively referred to as ...