An eight-legged doughnut is once again wreaking havoc on the Canton-based brand's social media accounts — and fans are eating ...

Encounter AI-powered marketing platforms for the first time, and they seem almost alien in their capabilities—algorithms that ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Martha Marchesi From ...

One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...

Email marketing remains one of the most effective acquisition and retention tools for SaaS companies in 2026. With global ...

Generative AI remains the buzziest tech word in 2025, but not everyone’s buying it. According to a new report, 27% of Chief Marketing Officers are limiting or completely avoiding the use of generative ...

Marketing is built on one essential element: accurate information. As marketers, we're always collecting and analyzing data to understand customer behaviors, preferences, and trends. That information ...

In an era of short attention spans and a White House that has declared war on diversity programs, companies are embracing edgier marketing. But the strategy can carry risks. Swiss watchmaker Swatch ...

Every channel claims credit. Incrementality testing reveals what really drove growth – and what just took credit for it.

Today, businesses are harnessing AI tools to streamline their marketing strategies, increase efficiency and drive measurable results. From automating content creation to optimizing complex ad ...

AI is an essential component of effective performance marketing strategies. Over the past three years, our company has launched over 500 campaigns using Google's Performance Max and Facebook ...