In today’s fast-paced, ever-changing market, traditional promotional pricing — often planned in advance using historical data ...

Forbes contributors publish independent expert analyses and insights. Neil Sahota is a globally sought after speaker and business advisor. In the digital economy, companies continuously seek ...

Forbes contributors publish independent expert analyses and insights. Dynamic pricing, once limited to airlines and hotels, has now spread across industries like retail, ride-sharing, entertainment, ...

When tickets for Green Day's 2025 Australian tour went on sale, fans joined a queue—a ritual that has been practiced for decades on footpaths, on phones, and now online. But as Green Day fans reached ...

Six months after Wendy’s started a fierce debate about the fairness of dynamic pricing in restaurants, with consumers comparing price fluctuations throughout the day to Uber surge pricing policies, ...

With dynamic pricing, prices increase or decrease in real time. What drives dynamic pricing? Factors include demand, market conditions and competition. Dynamic pricing can be especially useful in ...

There’s no way to avoid it in retail these days: Big-box retailers are taking control of their pricing and driving the market with a strategy called dynamic pricing. To define it simply, it is a ...

It was curious that critics overlooked comparisons to hotels, airlines and concert promoters who have been using this tactic for years. A restaurant selling fresh fish in Boston or Seattle can set its ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both themselves and their customers. The Fast Company Executive Board is a ...

When word got around that the burger chain Wendy’s would start surging prices in 2025, the backlash was swift. What followed was a swarm of media coverage, outraged customers, late-night TV jokes and ...

The men’s World Cup coming to the United States, Canada and Mexico next summer will feature dynamic ticket pricing, a tool with the potential to send ticket prices soaring. As reported by The Athletic ...

In February 2025, Rich Greenfield, the media and technology analyst at LightShed Partners, a research firm based in New York City, wrote a blog post about the imminent arrival of airline-like dynamic ...