Forbes contributors publish independent expert analyses and insights. Dynamic pricing, once limited to airlines and hotels, has now spread across industries like retail, ride-sharing, entertainment, ...

Forbes contributors publish independent expert analyses and insights. Neil Sahota is a globally sought after speaker and business advisor. In the digital economy, companies continuously seek ...

When word got around that the burger chain Wendy’s would start surging prices in 2025, the backlash was swift. What followed was a swarm of media coverage, outraged customers, late-night TV jokes and ...

State parks in California are implementing a dynamic pricing model, a strategy already being employed by various theme parks and attractions. This approach adjusts fees based on demand, aiming to ...

In today’s unpredictable market, cost savings are no longer the only or even the primary goal of procurement. Instead, long-term value creation, supply continuity, and risk mitigation are what set ...

Gig companies like Uber and Lyft have popularized the economic concept of dynamic pricing (also known as "surge pricing"), making it a common phenomenon in our modern economy. Now, some restaurants ...

In my previous article, From static to strategic: The shift to dynamic pricing models, I outlined why traditional fixed-price approaches are no longer sufficient in today’s volatile supply chain ...

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Disneyland Paris recently adopted a demand pricing model that rewards visitors who book early and punishes those who wait too long to buy tickets for the European theme park that often serves as a ...

FIFA is planning to sell general sale tickets for the men’s World Cup in 2026 under a dynamic pricing model, a system whereby prices fluctuate based on demand. So far, the only ticket packages ...