Forbes contributors publish independent expert analyses and insights. Neil Sahota is a globally sought after speaker and business advisor. In the digital economy, companies continuously seek ...

With dynamic pricing, prices increase or decrease in real time. What drives dynamic pricing? Factors include demand, market conditions and competition. Dynamic pricing can be especially useful in ...

If you feel like you’re being nickel-and-dimed everywhere you shop – you probably are. Instacart has been using a shady AI algorithm that charges different prices to different customers on the same ...

When word got around that the burger chain Wendy’s would start surging prices in 2025, the backlash was swift. What followed was a swarm of media coverage, outraged customers, late-night TV jokes and ...

It was curious that critics overlooked comparisons to hotels, airlines and concert promoters who have been using this tactic for years. A restaurant selling fresh fish in Boston or Seattle can set its ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both themselves and their customers. The Fast Company Executive Board is a ...

Fast-food chain Wendy’s got a heaping helping of blowback last month from angry customers reacting to its plans to test dynamic pricing–an irate reaction that led to the company doing a bit of ...

Burc Tanir is the CEO of Prisync, a pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. For small businesses, Black Friday and Cyber Monday (BFCM) ...

Pricing isn’t just about picking a number, it’s a strategic decision that can make or break your business. Whether you’re a startup, a small business owner, or a seasoned entrepreneur, setting the ...

A study with 500-plus consumers showed 62 percent of restaurants worry about how consumers will react—and with good reason. Let’s be clear: While dynamic pricing is a feasible option for many ...

This article was first published on NerdWallet.com. When word got around that the burger chain Wendy’s would start surging prices in 2025, the backlash was swift. What followed was a swarm of media ...

It seemed the fast food chain’s alleged dastardly plans were dead on arrival. That is, they might have been if surging prices for your Frosty and fries was what Wendy’s was really planning to do.