Lightning Lane Premier Pass pricing over the Christmas holiday period reinforces Disney's demand-based pricing strategy.

Make sure your Lightning Lane reservation is all squared away and that you’re strapped in tight, because This Week in Theme Park News is rumbling through Paste once again. After a short break in order ...

Walt Disney World is introducing another paid option to reduce wait times for theme park rides. The resort will roll out the Lightning Lane Premier Pass on Oct. 30, and purchasers will be able to use ...

Parkgoers who want to skip lines at Walt Disney World have a new option, but it will cost you. Walt Disney World announced the Lightning Lane Premier Pass, which will allow holders "one-time entry to ...

Walt Disney World Lake Buena Vista, Florida You can’t really call yourself a local until you’ve succumbed to this dominating force in Orlando’s tourism scene. Between Animal Kingdom, EPCOT, Disney’s ...

WASHINGTON — The Walt Disney Co. is set to pilot a new pass for guests to get on rides faster at its domestic theme parks, but the cost might be a bit out of reach for many. Disney said Wednesday that ...

FILE - Guests pass a statue of Walt Disney and Mickey Mouse in the Magic Kingdom at Walt Disney World on July 14, 2023, in Lake Buena Vista, Fla. (AP Photo/John Raoux, File) The Walt Disney Co. is set ...