For decades, hospitals and health systems have invested heavily in brand advertising. Gleaming facilities, award logos, ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

Detailed price information for Optimizerx Corp (OPRX-Q) from The Globe and Mail including charting and trades.

As direct-to-consumer (DTC) platforms become more popular among pharma companies, Eli Lilly – one of the first to launch its own platform – has been making moves to expand LillyDirect, building upon ...

Following up on their report on consumerism in healthcare, Rock Health Managing Director Malay Gandhi sat down with a few entrepreneurs that are trying to make direct-to-consumer business models in ...