Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep ...

At its core, identity marketing is not about your brand—it’s about your consumer. It’s about understanding how your audience sees themselves and aligning your brand with their identity and aspirations ...

Direct mail is still well ahead of other marketing communications in terms of return on investment. However, as well as fierce competition, marketers are also likely to be faced with large upfront ...

Marketing services are being redefined — and print service providers are reinventing themselves to stay at the center of their clients’ communication strategies. Once offering customers customization ...

The credit card company has approached agencies directly with an initial request for interest in taking part in a pitch. The appointed agency will initially be responsible for creating a direct ...

CARMEL, Ind. — Automotive Finance Consumer Division, a part of KAR Holdings, announced this week that it will begin offering its dealers a bankruptcy direct mail marketing program through Allegiant ...

Houston, Texas--(Newsfile Corp. - October 14, 2024) - Direct Mail Alert is excited to announce the launch of its latest 5-part series, titled, "Unlock the Power of Neuroscience in Direct Mail ...

To learn more about our editorial approach, explore The Direct Message methodology. In the age of hyper-personalization, location-based marketing should be a no-brainer. After all, we carry ...