Sometimes I think that we're going to sophisticate ourselves to death. We get so convoluted in our embrace of techniques and technology, we forget about the basics. Advocates are your very best ...

Brian Kurtz has been a direct marketing professional for 36 years. By studying legendary direct marketing practitioners, he has learned that the keys to their selling success apply to all marketing ...

You say you’ve planned a crackin’ agenda, chock full of exemplary sessions. And, you’ve got all the top suppliers in your field queued up to exhibit in your hall. Great! But what about attendees? How ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...

WEST LAFAYETTE, Ind. — Owners and operators of diverse farm operations are invited to join Purdue Extension specialists and educators and Indiana agribusinesses for a free virtual series, Direct Farm ...

Research supports what many marketers already believe—traditional direct mail is making a comeback. Not only that, more than half (51 percent) of all marketers using direct mail campaigns are actually ...

Direct mail marketing can connect agents with customers through tangible items like letters, flyers and branded gifts to boost engagement and ROI.

Direct response advertising and branding are two different but common approaches to advertising communication. Direct response advertising, or sales promotions, have a short-term orientation. Branding ...

The marketing industry is always shifting. From traditional television advertising to ad-supported streaming services, the rise of Facebook to the domination of TikTok, and celebrity endorsements to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated form ...