B2B brands are ramping up their focus on creating content and investing in social media to generate leads and drive ...

Direct mail is still well ahead of other marketing communications in terms of return on investment. However, as well as fierce competition, marketers are also likely to be faced with large upfront ...

At the ANA Masters of Marketing Conference in Florida, PwC’s Samrat Sharma unveiled new research that could finally settle ...

Experts believe a new data regulation law will be introduced between 2014-2016, which will change direct marketing from an opt-out system to an opt-in rule. The existing directive will be replaced by ...

LinkedIn’s latest benchmark report reveals how video content and creator partnerships are driving trust and growth in the B2B space. B2B marketers are embracing video and creator partnerships.

Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Sarah Tourville is the CEO and Founder of Media Frenzy Global, a PR agency that shapes markets and culture for disruptive brands. The business-to-business (B2B) industry has long witnessed the ...

See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated form ...