If you feel like you’re being nickel-and-dimed everywhere you shop – you probably are. Instacart has been using a shady AI algorithm that charges different prices to different customers on the same ...

Ever book a flight and learn that other passengers on your aircraft paid wildly different fares for the exact same service? It’s not uncommon, thanks to a strategy called dynamic pricing, Dynamic ...

In the ever-evolving landscape of business strategies, dynamic pricing has emerged as a contentious yet fascinating approach. Traditionally associated with airlines, hotels and ridesharing, this ...

JetBlue added peak pricing to checked luggage, so comparing flight prices with fees just got more difficult. Many or all of the products on this page are from partners who compensate us when you click ...

Lawmakers are aiming to crack down on so-called “dynamic pricing” in the wake of a jaw-dropping report showing that grocery delivery app Instacart charged shoppers different prices for the same items ...

From Wendy's to Walmart, big companies are testing new pricing strategies they say will give you discounts. But that might not be the full story.

When word got around that the burger chain Wendy’s would start surging prices in 2025, the backlash was swift. What followed was a swarm of media coverage, outraged customers, late-night TV jokes and ...

In February 2025, Rich Greenfield, the media and technology analyst at LightShed Partners, a research firm based in New York City, wrote a blog post about the imminent arrival of airline-like dynamic ...

Six months after Wendy’s started a fierce debate about the fairness of dynamic pricing in restaurants, with consumers comparing price fluctuations throughout the day to Uber surge pricing policies, ...

The Uber ride that increases in price when it's rush hour or raining, the fare for a flight that costs more with every minute you stay on the airline's website, the concert ticket that at peak demand ...

AI dynamic pricing is another AI use case that sounds great in theory. But it offers the opportunity to be implemented so poorly that it could severely damage the long term reputation – and economic ...