On September 9, 2025, the Department of Health and Human Services (HHS) and Food and Drug Administration (FDA) announced a new initiative to close what the agencies describe as a “loophole” in ...

On June 12, 2025, Senators Bernie Sanders (I-VT) and Angus King (I-ME) introduced the End Prescription Drug Ads Now Act (the Act) that would prohibit pharmaceutical companies and arguably any other ...

President Donald Trump is ordering his health department to crack down on direct-to-consumer pharmaceutical advertising in a new memorandum signed Tuesday. The push, which aligns with past pledges ...

Getting your Trinity Audio player ready... In today’s media landscape, you know what outrages me the most? Seeing those repetitive, dreamlike and misleading prescription drug commercials that seem to ...

As the trend of direct-to-consumer (DTC) platforms continues to grow, pharma marketers are beginning to devise marketing strategies around them involving brand and above-brand strategies, patient ...

Amid rapidly evolving media consumption habits and a federal push to limit direct-to-consumer drug advertising, pharma companies in 2026 and beyond are on track to continue their migration away from ...

WASHINGTON (Reuters) - The U.S. Food and Drug Administration will send out around 100 cease-and-desist enforcement notices and thousands of letters warning pharmaceutical companies that ...

Shares of several pharmaceutical makers as well as those of major advertising agencies are in the spotlight on Tuesday after President Trump signed a memorandum mandating pharma ads provide more ...

After a turbulent 2025, the biopharma industry is heading into the new year with major questions still unresolved. | In this ...

It’s not every day that Health and Human Services Secretary Robert F. Kennedy Jr. and Independent Senators Bernie Sanders and Angus King would agree on, well, anything. But when it comes to the ...

In today’s media landscape, you know what outrages me the most? Seeing those repetitive, dreamlike and misleading prescription drug commercials that seem to eat up more TV air time every year and have ...