Advertisers are increasingly adopting connected TV as the foundation of their media strategies, but many ... Read More ...

Waymark’s AI-power ad creation platform allowed local advertisers can craft affordable, high-quality commercials in minutes for the operator's local ad sales efforts ...

When Fun Spot America, a group of amusement parks based in Orlando, Florida, wanted to spotlight a season pass promotion, it quickly realized that a great deal alone wouldn't be enough to attract new ...

Comcast Advertising is partnering with Waymark to offer creative production for clients to remove barriers and give advertisers access to premium TV audiences. “Making media buying easy and impactful ...

ITV, the UK’s largest commercial broadcaster, and Magnite announce a new partnership. ITV is leveraging Magnite’s streamr.ai technology as the basis of ITV’s bespoke production service ITV GenAI Ads ...

Leveraging Magnite's technology, ITV's new GenAI Ads Manager platform aims to widen the market for new-to-TV advertisers ...

Freelance creative director, October 2024 - Present Saatchi & Saatchi (PG One), Shanghai, associate creative director, March 2024 - September 2024 Dentsu Creative (Mcgarrybowen), Shanghai, associate ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 57 min ago By Erika Wheless - 2 hours 23 min ago By Tim Nudd - 5 hours 33 min ago By Erika Wheless - 6 hours ...

Last Thursday the Puyallup Fair found out that its television commercial from over three decades ago took second place honors as one of "Seattle's Best Commercials Ever." The TV spot from 36 years ago ...

Fresh Juice Creative Agency is pioneering a unique approach to storytelling. This approach prioritizes lived experiences where authentic storytelling takes center stage. Founded by cultural ...