Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at scale.

NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered adtech company, has been recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2024. According to the ...

If you work in digital product design, especially in fast-moving sectors like fintech or healthcare, you’ve probably seen a shift in how creative work gets done. It’s subtle, not a mass replacement of ...

The advertising ecosystem is beginning to comprehend the growing reach and influence of TikTok, but there is still much to be understood about emerging trends, key tactics and best practices for ...

Are you intrigued by the world of video production and creation within advertising and digital media? The content development industry has rapidly evolved over the past two decades, fundamentally ...

You may have heard of artificial intelligence, but what about creative intelligence? Alex Collmer, CEO of VidMob, joined me on SEJ Show to talk about creative intelligence and its role in helping ...

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As the first season of our 10 Questions on Advertising series wraps with a special run of podcasts, host and creator Matt Williams reflects on how its guests remind us why the ad industry remains such ...

A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly. A bad brief starts you off in the wrong direction. So you have to stop, figure ...