The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Bobby Marhamat ...

Marketing author and consultant Philip Kotler is often credited with saying, “The best advertising is done by satisfied customers.” This statement is not just a popular tagline; it is the truth. The ...

Forbes contributors publish independent expert analyses and insights. Just about every business owner has heard how increasing their customer retention rate by 5% can subsequently increase their ...

The simplest way to succeed in any business is to know your customers, their needs, and how best to meet them. Connecting and engaging with your customers is easier when you know their interests.

The modern business landscape demands that companies prioritize customer satisfaction to stay competitive. This article discusses six actionable strategies to foster a customer-centric culture within ...

Opinions expressed by Entrepreneur contributors are their own. Without satisfied customers, your business is in trouble, and the experience your customers have with your brand is your main (and ...

Customers want problems solved quickly and questions answered accurately. You need to turn your agents into super agents to meet those expectations. I used to work as a customer service agent. My ...

Think back to a time when you had an outstanding customer experience — one so memorable that you couldn't help but tell your friends about it. More often than not, it wasn't just about meeting ...

If you keep your employees happy, will they make your customers happy as well, through superior customer service? My knee-jerk reaction would be, “Of course they will!” But you never know when what ...