On October 17, the 2025 Corporate Sustainable Brand Roundtable was held at the Longi Green Energy Headquarters in Xi'an. This ...

Geographic location is often the first point of contact that customers, employees, and stakeholders have with a company. It sends a message about the company’s values, target market, and business ...

Today’s consumers want the brands they love to be transparent and take stands that matter, and smart brands are responding. The Fast Company Executive Board is a private, fee-based network of ...

This year we saw some major changes to several Big Pharmas’ names, logos and corporate branding and alongside this a slew of biotechs decided to change their names completely. Can we expect this to ...

I make no bones about my view on the importance of a corporate brand. Experience, observation and the reality of accounting all attest to the value of corporate brand, a topic I wrote about previously ...

For America's big brands, there is little profit in the culture wars: It is simply too easy to lose customers by taking sides in the country's political debates. But as Cracker Barrel is finding out, ...

The surface areas communicate the identity based on the shapes, forms, and levels. Applying brand-aligned colours, finishes, ...

Lara Sophie Bothur initially worked as a business analyst for Deloitte in Germany, before becoming a corporate influencer and ...

Below, I'll outline how other HR leaders can build and amplify their personal brand through authenticity, clarity and ...

Skybound Entertainment has appointed Kristina Cole as Senior Vice President, Global Communications and Corporate Brand, the company announced on Thursday. In this key executive role, Cole will lead ...