Forbes contributors publish independent expert analyses and insights. Attracting high-paying clients by marketing with a book and a speech. Aug 19, 2021, 01:11am EDT This article is more than 4 years ...

Crafting company values is a common and critical practice for businesses in the pre-launch phase as a way to differentiate from the competition. Consumers and investors are looking for brands that ...

Core values serve as guiding principles that shape our attitudes, actions, and decisions. According to psychological research, values are fundamental beliefs that guide our choices and behaviors. They ...

Opinions expressed by Entrepreneur contributors are their own. A strategic and inclusive approach with input from diverse company representatives can lead to authentic and meaningful values. The ...

Opinions expressed by Entrepreneur contributors are their own. The buzz around the phrase “core values” has skyrocketed in recent months. It’s almost as if the hiring and retention culture ...

The modern employee and consumer want to know that companies care about more than just sales and profit. People are more motivated to work—and consumers are more likely to patronize a brand—when they ...