Each season has a stereotypical color palette. It's why we tend to associate pastels with springtime, harvest-esque colors with fall, and dark, moody ones with winter. As for summer, it has ...

From lip liner to blush, the biggest creators are always on the hunt. The cool-toned makeup trend crept in so quietly and so universally, you might not have even noticed it until your FYP was ...

Once upon a time — 2016, to be exact — Kylie Jenner dropped her Skylie Lip Kit: an opaque matte light blue that had the entire beauty community shook... and looking like that “grandpa ate paint” meme.

Cool-toned makeup is set to be a huge makeup trend in 2026, with ash grey eyeshadow, mauve lip liner and cool contour shades dominated our makeup bags.