While I get set to release my newest book -- about a month from now -- I'm going to run some excerpts (maybe) and some awesome guest posts (definitely). That way, those of you starved for knowledge, ...

You can read hundreds of think pieces on new approaches to targeting in a cookieless world. I’m here to tell you they’re all wrong. The most viable, sustainable and effective alternative isn’t new: ...

Data context is the network of connections among data points. Those connections may be created as metadata or simply identified and correlated. Contextual metadata adds value, essentially making it ...

A new linguistic study of how individuals interpret various types of utterances sheds more light on how literal and contextual meaning are distinguished. The study, "A novel empirical paradigm for ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. AI models risk costly errors if they lack sufficient business context, which has prompted a ...

Semantic search is a data searching technique that uses natural language processing (NLP) and machine learning algorithms to improve the accuracy of search results by considering the searcher's intent ...

Contexts provide information that is central to understanding the meaning of events. Studies of associative learning, including Pavlovian fear conditioning and extinction, in animal models and humans ...

Retailers and marketers often face the challenge of getting coupons, offers and promotions delivered at the perfect time and in the right context to their customers. The rapid advances in cyber ...

Delivering ads to users based on their preferences. Adware programs analyze a user's Web surfing habits to determine the type of merchandise they are likely to purchase. As a result of the analysis, ...

An advertisement that is targeted to the user based on words entered into a search engine or from a profile of the user's purchasing or Web surfing habits. There is no doubt that contextual ads can ...