Understanding what your customers are thinking and why they do what they do can make all the difference in your sales. Beauty giant Neutrogena has invested time and money into consumer psychology — ...

The Vanguard S&P 500 ETF fell due to inflation fears related to tariffs but has a potential upside as the effects of demand destruction may be underestimated. This is supported by applying Consumer ...

Ah, summer. Beach days, iced lattes, slow mornings by the pool…what’s not to love? The sun is shining, temperatures are rising, and our moods are on the upswing. Yet, summer isn’t just for suntans and ...

2025 brought a new level of intensity to customer experience (CX) and consumer behaviour. In 2025 AI went mainstream, but ...

Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

Michael Luchs received funding from the Templeton Foundation through a grant from the University of Chicago School of Divinity. Every fall I anticipate the winter holidays with almost childlike joy. I ...