Business-to-business (B2B) buying behavior is now aligned with consumer buying behavior, indicated by an increased demand for B2B sales and interactions to be conducted digitally, a report found.

CHICAGO--(BUSINESS WIRE)--NIQ, the global leader in consumer intelligence, today celebrates its 100 th anniversary. Founded by Arthur C. Nielsen, Sr. in 1923, the company that created the concept of ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

Everyone wants to get consumer behavior back to “normal,” but normal is not coming back, if it was ever here. So what do retailers and brands have to look forward to from consumers in 2024? Here are ...

While every person has their own associations with different colors and no one color has a universal effect on viewers, there are some overarching trends in color perception that have considerable ...

Understanding offline actions is particularly attractive to certain sectors, for instance QSR (fast food) brands, retail ...

As AI continues to evolve, its role in shaping our shopping experiences will only grow, making it essential for businesses to stay attuned to these emerging trends. Source: Ollyy / Shutterstock ...

The ability to successfully navigate shifts in consumer behavior is critical for businesses today. With technology and trends changing on a constant basis, tracking consumers’ responses to emerging ...

The demand for sustainable solutions is growing at an unprecedented rate. As consumers increasingly recognize the detrimental impact of traditional packaging on our planet and human health, there is a ...