4. Purchase Decision Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, ...

Whether you’re looking to buy a plane ticket or a pair of socks, more and more online shopping platforms now offer consumers a detailed look into products’ historical prices. But how does this ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Luis Alvarez / Getty Images Consumer reviews are an important ...

Earlier this year, I witnessed a transformation in consumer behaviour – one that began at home. My husband, a self-confessed tech enthusiast, embarked on a quest to buy a new laptop. Like many, he ...

When considering whether or not to buy a product, most of us place a lot of weight on its price. In fact, more often than not, price is the most heavily weighted factor in the buying decision. Source: ...

Understanding how online platforms are redefining the car-buying process helps consumers make better use of these tools while ...

CarGurus has released its seventh annual U.S. Consumer Insights Report, revealing growing consumer satisfaction and increased buying power among car shoppers. The report highlights a year-over-year ...