In today’s charged environment, the business world finds itself at an unprecedented intersection of culture and consumerism. As our society grows increasingly polarized, brands are now wrestling with ...

Horizon Media research unit Horizon Futures has issued a report taking an in-depth look at evolving cultural identities in the U.S. that it asserts are reshaping how brands connect with consumers. The ...

Gen Z is the digitally native generation. However, Gen Z also leans into analog pleasures from the pre-internet days such as digital cameras, vinyl records and flip phones. Consumers are more ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

image: The concept of "cultural distinctiveness" prompts consumers to fulfill a need to connect with home by favoring brands or products associated with a related cultural group, says U. of I.

The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...

New wireless carriers show how retail consumer segmentation is shifting toward identity, behavior, trust, and affiliation, ...

In the evolving financial services sector, payment modernization is often framed as a technological objective and/or target—new platforms, faster transactions, and enhanced security. The discussion ...

We arrive in this world reaching—small hands stretching skyward, wide eyes scanning—for our people. And for nearly two million years, that reach was met with warmth: a village stepping close, ...

Credence goods are services for which consumers find it challenging to assess quality, even post-consumption. In these markets, experts possess superior information, creating a potential for fraud, ...