The average American buys a new car about every six years, which means that about once per decade, millions of people pull a spotless new chrome door handle, and slide into the future. Many marvel at ...

To be successful, a professional services firm needs to go where the money is. In other words, a business that provides services such as accounting must find a market that needs and is willing to pay ...

As the foodservice competitive space shifts, retailers must act strategically to win inside and outside the convenience channel. The convenience channel's strength in snacking gives it a collective ...

Making The Most Of Existing And Emerging BI, Analytics, And Big Data Tools In this thought leadership paper by Forrester Consulting, you will learn what separates the leading companies from the rest ...

Strategic packaging enables businesses to influence consumers, cut costs, build brand recognition and drive long-term ...

Is support at your company making a difference when it comes down to actual purchase decisions? Competitive differentiation is ultimately about deals--making the difference between whether your ...

McCarter & English's venture capital & emerging growth group has received a Law Journal Dealmakers honor. What are some of your most satisfying successes of 2019, and why? 2019 was a record year for ...

Over the last few years, Indiana University has developed and implemented an integrated marketing and communications campaign to tell the story of how its research is making a meaningful impact on ...

Differentiation in marketing means creating specialized products that gain competitive advantage with a particular segment of the market. Companies can choose from two different strategies: ...

AI spending increased by a massive 62% last year and this trend shows no signs of abating. Substantial investments in AI often come off the back of successful digital transformations and data ...

Competitive intelligence should be viewed as a crucial element when building a 2020 business strategy. Understanding competitor motivations and behaviors helps shape product development, pricing, ...