Effective business communication requires planning and coordination. To get the intended message to internal and external audiences, you need to understand the objectives of business communication ...

An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the ...

Communications plans are the lifeline of feedback within a company. Unfortunately, there's no set way to develop a communications plan that works in all situations. As a result, businesses need to be ...

An effective internal communications plan helps keep stakeholders informed about what's happening within a nonprofit organization. However, creating an internal communications plan is more than just ...

What is in an emergency communications (EC plan)? An emergency communications plan (EC plan) is a document that provides guidelines, contact information and procedures for how information should be ...

This year has been rough on most associations’ budgets, but communications teams are not the place to skimp. That’s because these teams can help show members value and increase revenue—and that all ...

The Department of Homeland Security Office of Emergency Communications (OEC) released the first ever National Emergency Communications Plan (NECP) on July 31, 2008. This plan is and will continue to ...

Crisis communication is a strategic approach to corresponding with people and organizations during a disruptive event. When a crisis occurs, proactive, quick, detailed communication is critical; a ...

The question is no longer whether, but when your organization will suffer a consequential cyber incident. A crisis communications plan is mandatory to protect your business. Incident response isn’t ...

Any company, no matter how diligent, can find itself suddenly thrust into a crisis due to internal or external factors. Incidents ranging from a product safety recall to a downturn in industry funding ...

When is the last time you reviewed your crisis communications plan? While your plan probably got more than its normal amount of use in the past two years, its easy for crisis plans to become outdated.