Effective business communication requires planning and coordination. To get the intended message to internal and external audiences, you need to understand the objectives of business communication ...

An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the ...

Lis Anderson is founder and director at PR consultancy AMBITIOUS. An experienced agency MD with 25 years in the communications industry. Stakeholder engagement is integral to the success and growth of ...

Communications plans are the lifeline of feedback within a company. Unfortunately, there's no set way to develop a communications plan that works in all situations. As a result, businesses need to be ...

What is in an emergency communications (EC plan)? An emergency communications plan (EC plan) is a document that provides guidelines, contact information and procedures for how information should be ...

The Department of Homeland Security Office of Emergency Communications (OEC) released the first ever National Emergency Communications Plan (NECP) on July 31, 2008. This plan is and will continue to ...

This year has been rough on most associations’ budgets, but communications teams are not the place to skimp. That’s because these teams can help show members value and increase revenue—and that all ...

When a crisis arises in an organization, leaders must respond quickly. Without a clear communication strategy, the response can make the situation worse. Successful organizations take a proactive ...

Any company, no matter how diligent, can find itself suddenly thrust into a crisis due to internal or external factors. Incidents ranging from a product safety recall to a downturn in industry funding ...

When is the last time you reviewed your crisis communications plan? While your plan probably got more than its normal amount of use in the past two years, its easy for crisis plans to become outdated.

The question is no longer whether, but when your organization will suffer a consequential cyber incident. A crisis communications plan is mandatory to protect your business. Incident response isn’t ...