In India, toothpaste is a 100% penetrated category. As a market leader with more than 45% market share, it falls upon Colgate to grow the category and premiumization is an important lever in doing so.

Colgate-Palmolive (India) has rolled out a film for its Visible White Teeth toothpaste. Conceptualised by WPP@CP, the film shows a lady complexing those around her with her shining white teeth. All of ...

Colgate-Palmolive is set to redefine oral beauty and teeth whitening with its innovative Colgate Visible White toothpaste. As part of Colgate-Palmolive's ongoing agenda to enhance India's oral health ...

MUMBAI, India, Nov. 18, 2025 /PRNewswire/ -- Teeth may not always be the first thing that comes to mind in a beauty routine, but Colgate is changing that. The latest launch, Colgate Visible White ...

Teeth whitening has been the fastest-growing segment of the toothpaste market in the Asia-Pacific region over the last couple of years, contributing up to 40% to the overall category value in some ...