The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

SAN FRANCISCO (CN) — A federal judge on Tuesday denied Colgate’s request to dismiss class action false advertising claims from consumers who say the company lies about the recyclability of their ...

LONDON (Reuters) - Colgate-Palmolive must stop claiming that more than 80 percent of dentists recommend its toothpaste, the advertising watchdog ruled on Wednesday. The claim had appeared in poster ...

Colgate redesigned its toothpaste tubes so they can go into curbside recycling bins. It could eventually keep a billion tubes out of landfills each year. Every year, Americans toss a billion tubes of ...