It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

Luxury branding is shifting away from visible logos and toward something quieter. Here is what logo fashion vs minimalist style reveals about timeless fashion today.

Sports apparel brand Under Armour has sent a cease and desist notice to independent streetwear brand Vice Lair over an alleged similar logo design. While brand design disputes are nothing new, it's ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

LOCAL HY-VEE STORES. DESIGNS LIKE THIS ONE, AND I HAVE TO BELIEVE THAT THERE’S A MARKET FOR THIS OUT. THERE CERTAINLY IS SOMEWHERE. MAYBE IT’S JUST EARLY. I DON’T KNOW. KANSAS CITY AGAINST EVERYBODY.

Through some genius-level investigation, SlamXHype found that streetwear and fashion brand logos, the things that are supposed to be unique and define what the company is about, are all pretty much ...