Clorox launched a multichannel campaign called "Caregivers" that has a big a focus on social and mobile, including a mobile ad using a unique video format called fourth wall, per a statement shared ...

Clorox is going big into programmatic advertising spending three times more in 2015 over 2014, representing around 50% of its digital ad budget. Within the digital ad world programmatic ads are seen ...

Imagine a 1950s-era housewife hanging a crisp white sheet on a clothesline in her suburban backyard complete with picket fence as a gentle breeze blows. “We recognize that this woman doesn’t exist ...

When The Clorox Company made its first big investment in programmatic a few years ago, it helped the CPG double its market share in the cleaning category in just a few months. But a heavy focus on ...

As school masking policies continue to cause controversy across the country (as noted in this WSJ article), Clorox has scored with commercials unabashedly showing masked teachers and youngsters back ...

It may sound cold-hearted, but logical: Clorox Company has supercharged its ad budget for its disinfecting products as the COVID-19 virus seems to be making another major passthrough. “We increased ...

Monday - Friday, 6:00 - 7:00 PM ET "Mad Money" host Jim Cramer and Clorox chief Benno Dorer discuss the value of digital marketing. Dorer also explains Clorox's overall strategy, which has served his ...