WHAT YOU NEED TO KNOW: Callaway adds a third entry to its Chrome Soft lineup of multilayer, urethane-cover balls with the Chrome Soft X LS. As the name implies, it’s a lower-spinning model aimed at ...

In January of 2019, Callaway debuted a new alignment and aiming system called Triple Track on the ERC Soft golf balls, then Phil Mickelson won his fifth AT&T Pebble Beach Pro-Am a month later using a ...

Spin is a determining factor in the result of every golf shot, so it’s incredibly important to find a golf ball that provides the correct amount of spin for your game. When it comes to green-side ...

The Callaway Chrome Soft golf ball franchise grew out of a stated mission to think about the performance requirements and ultimately the design of a golf ball in a different way than other companies ...

With Callaway’s golf ball market share on the rise, the team behind last year’s Chrome Soft and Chrome Soft X balls felt they shouldn’t kick back and rest their laurels on what’s already a good thing.

CARLSBAD, Calif., Jan. 21, 2020 /PRNewswire/ -- Callaway Golf (NYSE: ELY), an industry leader in golf equipment innovation, today introduced the next generation of Chrome Soft and Chrome Soft X, ...

For years and years, golfers have used alignment aids on their golf balls to improve alignment and make more putts. When lining up a putt, many golfers use the logo stampings on the golf ball, or they ...

Callaway engineers set out to produce a family of golf balls that any golfer could fit into and benefit from—from Jon Rahm, Xander Schauffele, and Phil Mickelson, all the way to the weekend warrior.