Running out of Elf on the Shelf ideas? These 12 fun and easy setups can help keep the magic alive and surprise kids all the ...

It’s that magical time of year again; twinkling lights, cosy hot chocolates, and the return of everyone’s favourite cheeky ...

"Maybe that’s why watching what happened next — not just to the brand, but to Christmas itself — hurts as much as it does." ...

Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

A MUM has left other parents stunned after setting up a sinister-looking Elf on the Shelf to try and stop her eight-year-old ...

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.

If Christa Pitts doesn’t RSVP to your holiday party on time, cut her some slack. The co-founder of The Lumistella Company, which 20 years ago introduced The Elf on the Shelf — by way of Santa Claus, ...

South Park Elementary Center has two real-life Elves on the Shelf — and unlike the popular holiday toy, these elves don’t ...

From missing batteries and gendered Lego to the self-assembly misery of a 40-degree day, here is a grown-up’s official wish ...