In a marriage of two powerful Mexican brands, Club Deportivo Chivas USA, Major League Soccer's Mexican-owned, Los Angeles-based club, and Comex Group, Mexico's leading paint company and a worldwide ...

Hints from ProSoccerTalk late Sunday of a logo change for Major League Soccer had so many domestic supporters in an enthusiastic tizzy. Who knew so many people were this into branding? Seems that ...

With less than a month to go until the start of the 2014 Major League Soccer season, it seems as though one team is about to undergo a huge facelift. Is this finally the end of Chivas USA as we know ...

It looks like Chivas USA might not be Chivas USA forever. According to TheGoatPararde.com, a Chivas USA blog, the folks in the Chivas organization have applied for two names and logos, meaning that a ...

CARSON, Calif. (AP)-- Chivas USA and Mexican beer company Grupo Modelo have agreed to a multiyear deal that will see the logo of Corona Extra on the Major League Soccer team's jerseys. An announcement ...