Differentiation is a basic business and marketing strategy, by which a company focuses on distinct differences in its offering to customers as the basis for establishing a competitive advantage. For ...

Making The Most Of Existing And Emerging BI, Analytics, And Big Data Tools In this thought leadership paper by Forrester Consulting, you will learn what separates the leading companies from the rest ...

The average American buys a new car about every six years, which means that about once per decade, millions of people pull a spotless new chrome door handle, and slide into the future. Many marvel at ...

For businesses betting on a return to in-person shopping this year, the early signs are positive. In January, announced store closures were down 65% from a year earlier, Retail Dive reports. Store ...

Over the last few years, Indiana University has developed and implemented an integrated marketing and communications campaign to tell the story of how its research is making a meaningful impact on ...

McCarter & English's venture capital & emerging growth group has received a Law Journal Dealmakers honor. What are some of your most satisfying successes of 2019, and why? 2019 was a record year for ...

Many organizations that want to adopt agile, data-driven decision making are finding themselves held back by processes, infrastructure, and business intelligence (BI) tools no longer fit for purpose.