Most women have experienced the frustration of trying on a bra in what they think is their correct size, only to find bulges, gaps, digging straps, and other (sometimes painful) annoyances. Bra buyers ...

Don't know your bra size? Same. The pros are here to help you find a bra that fits. Here, they share their expert tips on how to shop for a bra. I have not been fitted for a bra in a laughably long ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Trust, I know the woes of shopping for a bra! Like you, I've thought: how can a bra I just tried on and ...

San Francisco-based startup ThirdLove is trying to revamp the awful bra-shopping experience by letting women size themselves in the privacy of their homes. Eighty percent of women wear the wrong bra ...

A sports bra is arguably one of the most important pieces in your activewear wardrobe. A supportive and well-fitting bra will keep you comfortable while you sweat it out; an ill-fitting one can ...

Heidi Zak thought she was going to revolutionize the way women buy bras. But two years after she launched her company, ThirdLove, she was still trying to attract customers. Getting women to shop for ...

Breast cancer surgery changes what you need from a bra. Fortunately, one woman who has been through it has designed just what you need. When Dana Donofree learned she had infiltrative ductal carcinoma ...

It’s the perfect fit. Two of the world’s top bra makers are coming together in the biggest development in the $11.5 billion underwear industry in years. Hanesbrands, which makes the Wonderbra, said ...