The Business-to-Consumer (B2C) model encompasses the transactions and interactions between a business and the end-users of its products or services. The essence of a B2C company lies in its focus on ...

Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...

I see many business-to-business (B2B) companies tempted by the scale and visibility of business-to-consumer (B2C) markets, but few realize how fundamentally different the playbook is. Moving into B2C ...

There is a lot of talk about how machine learning, AI, and big data can be used to help B2B companies improve their efforts. While there’s no disputing this, there is a large misconception that B2C ...

With agentic browsers increasingly influencing purchase decisions, Felicia Hu says brands must take a new approach to their ...