Understand that b2b business marketing often involves longer sales periods and many people making decisions, so focus on ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Some may view a move from direct-to-consumer (D2C) to business-to-business (B2B) as a ...

As B2B buying grows more complex, business-to-person marketing helps brands reach real individuals through identity ...

The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...

LinkedIn is well-known as both a networking tool and a digital resume platform. But for business-to-business (B2B) companies seeking a predictable and sustainable pipeline, LinkedIn can become so much ...

This guide explains why business-to-business (B2B) decisions are less rational than we think, and how using emotion can help your marketing be more successful. I only have six seconds to deliver a ...

Whether you're selling cars, shampoo, clothing, or legal services, the decision to buy what you're selling is always made by a person. That fundamental principle is deeply ingrained in consumer ...

In 2019, 22% of organizations reported that most of their eligible business-to-business (B2B) payments were digital. By 2022, that figure had barely budged to 24%. And now, according to the latest AFP ...

Zaelab, a leading consultancy of business-to-business ("B2B") digital transformation, today announced executive appointments that strengthen the firm's leadership team as it expands its focus on ...

Your customers are only half the equation. Other businesses will inevitably send and receive cash, too. This situation involves business-to-business (B2B) payments, which are a different kind of money ...