Using promotional products is a sure-fire way to maintain customer awareness of your business. Promotional products essentially place your name in customers’ faces and those who may potentially turn ...

Successful big and small businesses can attest to the fact that using promotional products often result in more sales and better ROI. Every business owner wants to grow at a rapid rate and still ...

Selling promotional products offers your customers a variety of items to personalize in order to brand their image, fund raise, market their products or advertise a business. As a promotional products ...

Promotional merchandising involves employing promotional products to help companies and other organizations advertise their products and services. According to the Advertising Specialty Institute, ...

Why? Because swag (short for “stuff we all get”) implies a throwaway item with no strategy behind it. And in 2025, that mindset is costing businesses real opportunities. My company is a promotional ...

Here's something maybe you didn't know. “The typical pen has eight owners,” said Don Beussink, president and COO of Banker's Advertising Co. in Iowa City. “You can see why business owners like to hand ...

Editor's Note: This article was written for Promo Impressions. For more content on promotional products decoration, be sure to subscribe to the biweekly newsletter at PromoImpressions.com. Sometimes, ...

Opinions expressed by Entrepreneur contributors are their own. Promotional products are a traditional form of marketing: Find a useful product, print your logo on it and distribute it to the people ...

For many firms, business came to a halt when Gov. Andrew M. Cuomo issued a shutdown in March due to the COVID-19 pandemic. While many local businesses have reopened, it’s still not business as usual ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Historically, annual trade shows and conferences have allowed people to come together to ...