For any business to get off the ground, an entrepreneur must know how to attract customers or clients to the company.

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Small businesses can overcome digital marketing challenges by employing targeted strategies to increase their marketing reach and ROI. Local SEO, social media and direct email and SMS marketing are ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. Recession rumblings. Inflation. Market volatility.

Your browser does not support the video element. Your browser does not support the video element. Small-business owners have a tall mountain to climb. Not only are ...

(Ad) Remember the days when the physical phone book ruled everything? You'd decide to order pizza on a Friday night, lug that heavy book down from the cabinet, and flip through until you found ...

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In a world where diversity and inclusivity are becoming increasingly central to business values, B2B marketers are facing the challenge of integrating those principles into their marketing strategy.

Cyprus welcomes a new player in the business consulting landscape with the launch of Market Inn Solutions, founded by ...