A new Seattle startup is betting that artificial intelligence can take marketing off the plate of small business ...

Google and ex-Spotify staffers. Its core tech is "Lucy," an AI-powered bot.

Josh Oshinsky joins Business Insider as Vice President of Creative Strategy on the Global Marketing and Sales team.

Online marketing can be a fantastic tool. You can target specific demographics in a cost-effective manner, get instant data ...

When I began my career 20 years ago in B2B technology services sales, marketing was rarely part of early internal conversations around business, account relationship management or client strategy. I ...

Amazon Web Services’ CMO says marketing isn’t a support function but is instead tied to revenue targets and product strategy.

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, ...

What can you learn from a master’s in marketing? From data skills to creative strategy, here’s how this forward-thinking program could help you stand out in a competitive job market ...

For any business to get off the ground, an entrepreneur must know how to attract customers or clients to the company.