Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. How important is a logo for your company? It’s more than just a label: That's for sure. It's ...

Long John Silver's new logo replaces its classic fish emblem for a chicken. Find out what's behind the rebrand and what it ...

From Tropicana to HBO Max, here are the changes other brands had to scrap amid backlash.

High schools around the nation are being asked to replace beloved gator logos. Nov. 17, 2010— -- Robert Egley, principal of a south Florida high school in Belle Glade, received a letter asking ...

The pizza chain has a new box design that doubles down on its decades-old color scheme that evokes the Star Spangled Banner.

Cracker Barrel's new logo isn't quite getting a stamp of approval from some customers. The nationwide restaurant chain and country store, which is known for its comfort food and nostalgic atmosphere, ...

When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...

Fast-food chain Long John Silver’s has announced a redesigned logo featuring a stylized chicken in place of its longstanding ...

Cracker Barrel said Tuesday that after listening to its customers, it will scrap its new logo and keep the "Old Timer" in place. "We thank your guests for sharing your voices and love for Cracker ...

President Donald Trump's eldest granddaughter and the Kansas City Chief's tight end's new logos for their apparel collections are being scrutinized by some on social media.